PT-Br: A Trend é uma marca de moda que visa mais do que apenas seguir tendências, focando inicialmente no público feminino. Ela busca trazer a moda das ruas para dentro da academia, celebrando a diversidade de corpos e estilos. O projeto começou com o desafio de unir a ideia de tendência com exercícios físicos, e a solução foi uma metafora das cordas que são um elemento comum em diversas atividades esportivas. A conexão entre moda e movimento levou à redefinição do conceito de marca ativa. A Trend convida todos a se juntarem a essa jornada emocionante, celebrando a autenticidade e o poder de cada corpo, enquanto se movem com estilo e confiança. Juntos, eles buscam inspirar uma revolução na moda ativa.
ENG: Trend is a fashion brand that aims to do more than just follow trends, initially focusing on the female audience. She seeks to bring street fashion into the gym, celebrating the diversity of bodies and styles. The project began with the challenge of combining the idea of trend with physical exercise, and the solution was a metaphor for the ropes that are a common element in various sporting activities. The connection between fashion and movement has led to the redefinition of the concept of an active brand. Trend invites everyone to join this exciting journey, celebrating the authenticity and power of every body, while moving with style and confidence. Together, they aim to inspire a revolution in activewear.
ENG: Trend is a fashion brand that aims to do more than just follow trends, initially focusing on the female audience. She seeks to bring street fashion into the gym, celebrating the diversity of bodies and styles. The project began with the challenge of combining the idea of trend with physical exercise, and the solution was a metaphor for the ropes that are a common element in various sporting activities. The connection between fashion and movement has led to the redefinition of the concept of an active brand. Trend invites everyone to join this exciting journey, celebrating the authenticity and power of every body, while moving with style and confidence. Together, they aim to inspire a revolution in activewear.
